Wear It and Flair Fashion open Designer Instant AI Fashion Try-on for Collective Runway Show

London Fashion Week AI that lets you wear anything you want

London, September 12, 2024 — Wear It, a pioneer in merging AI with fashion, is excited to announce an exclusive collaboration with Flair Fashion during their second-annual London Fashion Week runway show and pop-up shop during 12th-18th of September. This partnership will introduce an innovative AI-powered experience, enabling guests to virtually try on designer collections in real-time as they enter the show.

Set against the timeless interior of the Waldorf Hilton Hotel, the Flair Collective show will offer an interactive digital fashion experience like no other. With Wear It’s AI try-on technology, guests will have the unique opportunity to see themselves sporting designer runway collections. By simply taking a headshot upon entry, guests can generate a photo of themselves wearing unique garments and receive a print to add to their collection of London Fashion Week favors.

Runway collections and guest photos will be unveiled after the event.

Wear It builds advanced computer vision and generative AI technologies to create realistic images and videos of users wearing fashion in their appearance, considering their body shapes, skin tones, and facial likeness. “We are thrilled to partner with Flair Fashion to showcase how AI can elevate the runway experience, and bridge the connection between guests and designers. Our technology allows guests to immerse themselves in luxury garments in a personalized way, promoting a sustainable and direct approach to fashion while reducing the need for extra inventory production.” said Kitty Yeung, Co-Founder and CEO of Wear It.

Flair will host four shows throughout the day, featuring both solo and collective presentations, including a special show by designer ZHAOYI. The venue will be buzzing with esteemed guests, complete with drinks, canapés, and a VIP area. “At Flair, we are dedicated to empowering designers with our platform, providing digital tools to democratize the supply chain and promote storytelling. Partnering with Wear It AI brings an immersive twist to our fashion show, enhancing the physical experience for our guests, while including a new element of technology for our runway show,” stated Mouhanned Al-Sayegh, Founder and CEO of Flair Fashion.

“And the journey doesn’t stop at the event; we invite everyone to continue exploring on our website, where they can unlock VIP access to further customize their looks.” Yeung adds. On Wear It’s website, one can get thousands of styles generated for them, featuring pioneering designer collections such as Bibi Uff Studio by Barbara Regazzi, AIVERGENT by Irina Raicu, The Fashion Tech by Dorelle Mcpherson and Astridmakes by Astrid Hanenkamp, designed with AI, 3D simulation and/or physical prototyping.

Guests are encouraged to share their AI-generated fashion photos on social media using #FlairItWearIt, tagging Wear It, Flair Fashion and the designers. This creates a unique personal experience while also generating a global social media buzz. The journey continues on Wear It’s website, where users can explore more designs and fine-tune their try-ons through exclusive customization tools for more accurate facial likeness and body shape adjustments.