Zifei Wang Integrates Traditional Craftsmanship with AI Technology in Groundbreaking London Fashion Week Show

**For Immediate Release: September 16, 2024**

London, UK — Renowned for her fusion of traditional Eastern craftsmanship with contemporary global trends, visionary designer Zifei Wang unveiled her latest Spring/Summer 2025 collection "Endless River" during London Fashion Week. In a bold move, Wang partnered with Wear It AI to present a first-of-its-kind interactive experience that allowed attendees and global viewers to virtually try on her latest pieces in real time. The event, hosted at the Waldorf Hilton, celebrated the 10th anniversary of Wang's eponymous brand, marking a decade of innovation and cultural exchange.

The "Endless River" collection draws deep inspiration from the Haihe River in Tianjin and its surrounding folk culture, mirroring the historical, cultural, and architectural exchanges between Tianjin and London — a metaphorical intersection where the Haihe meets the Thames. Zifei Wang’s designs serve as a bridge between the past and the future, where ancient Chinese traditions meet post-structuralist and futurist concepts, creating a harmonious fusion of East and West.

What further set this show apart was Wang’s pioneering adoption of AI technology. In collaboration with Wear It AI, guests were able to see themselves wearing Wang’s creations in real-time, thanks to Wear It’s computer vision and generative AI technology. Unlike traditional virtual try-on methods that rely on difficult-to-scale 3D modeling, Wear It’s approach allows users to experience the designer's garments in their true appearance, skin tone, body shape, and facial likeness. This technology was not limited to the venue alone; global audiences could engage with the collection from anywhere by accessing the Wear It AI website.

Zifei Wang, in her role as both designer and cultural innovator, expressed her excitement about this collaboration: “Combining my collection, which is deeply rooted in Tianjin’s folk traditions, with cutting-edge AI allows me to offer a completely new way for people to experience my work. It bridges the traditional and the modern in a way that feels meaningful. With Wear It’s AI, people can connect with the essence of my designs, no matter where they are in the world.”

The integration of AI complements Wang’s vision to make her designs accessible while honoring sustainability. The collection featured fabrics like bamboo fiber and traditional crafts such as Hua Luo and Xiangyun silk, alongside bold, deconstructed silhouettes inspired by Tianjin’s rich cultural history. Her designs reflect an exploration of Tianjin’s past, blending its industrial roots with nature, as seen in her series “The Healing Power of Mottled Moss”. The natural textures and colors of moss and rust green, inspired by Tianjin’s industrial ruins, evoked the resilience and renewal of nature in an urban landscape.

“Zifei Wang is a true visionary, leading the way in merging fashion’s rich traditions with cutting-edge AI technology,” said Kitty Yeung, Co-Founder and CEO of Wear It. “We are proud to support her in delivering an immersive and personalized runway experience for guests. Through our AI, we bring her exceptional craftsmanship to life for a global audience.”

Beyond the physical show, Zifei Wang and Wear It AI offered fashion enthusiasts worldwide the chance to digitally try on her new collection through Wear It AI’s website. With enhanced customization features, users are able to fine-tune their AI try-ons for precise facial likeness and body shape adjustments, ensuring that everyone, no matter their location, could experience her creations in an intimate and personal way.