About Us

Discover Infinite Style with Wear It: Revolutionizing Fashion with AI

Welcome to Wear It, the future of fashion where your imagination meets digital reality. As the ultimate digital wardrobe powered by cutting-edge Artificial Intelligence (AI), Wear It is transforming the retail experience. Embrace a world where you can don any outfit you dream of—those you've envisioned and even those beyond your wildest dreams. Dive into our eco-friendly fashion oasis, where every piece is a testament to sustainable, customized fashion, made possible through advanced computer vision technology.

Redefining Fast Fashion: A Sustainable Future Awaits

At Wear It, our vision is bold yet simple: to significantly reduce the global surplus of apparel by eliminating 30% of overproduction, challenge the 17% market share of unsustainable fast fashion, and cut down on the volume of online shopping returns. Our approach is not just about offering an alternative; it's about setting a new standard for the fashion industry, one where speed meets sustainability without compromise.

The Brains Behind the Beauty: Our Expert Team

Behind Wear It's innovative platform is a diverse team of executives, engineers, and scientists from some of North America's leading tech giants. Our collective expertise spans the entire spectrum of fashion technology—from machine learning and computer vision to personalization strategies and e-commerce solutions. We're united by a shared belief: fashion, powered by AI, should be democratic, instantaneously gratifying, and utterly waste-free.

Wear It: From Art Installation to Your Home

Our journey began with "Mirror Mirror: Reflection of an AI Stylist," an interactive art installation showcased at the prestigious Victoria & Albert Museum Digital Design Weekend in London, September 2023. This installation was an exhibit and also a conversation starter, challenging the beauty standards of the fashion industry and exploring the disruptive potential of generative AI. The overwhelmingly positive reception of Mirror Mirror's stunning visuals has propelled us to bring digital fashion into your homes.

In October 2023, we introduced the Wear It mini-program on WeChat, and after rigorous testing, we're excited to launch our web experience at [wearit-ai.com](http://wearit-ai.com/). Now, the dream of becoming a supermodel, ready to strut on the global fashion stage, is just a click away. With Wear It, you're not just wearing fashion; you're wearing the future.

Step Into the Future of Fashion with Wear It

Ready to redefine your style with zero waste and limitless possibilities? Visit [wearit-ai.com](http://wearit-ai.com/) and step into a world where fashion knows no bounds, and every choice contributes to a more sustainable planet. Wear It invites you to not just imagine fashion’s future but to live it—anytime, anywhere.