Astrid Hanenkamp sees her personal brand and design sensibility as a fusion of contrasting elements, combining innovation with tradition and redefining classic silhouettes with unexpected details - I like to design 'hybrid' garments that seamlessly blend different fabrics, textures, and techniques, creating pieces that are both avant-garde and wearable. My philosophy revolves around versatility and a unique approach to layering, where garments are designed to be dynamic and transformable. My creations are not only innovative in structure but also in their vibrant use of color. I love bold, unexpected hues that add an extra dimension to my designs, infusing each piece with energy and a playful yet sophisticated aesthetic.
About the Designer
Astrid Hanenkamp is a pioneering 3D fashion designer known for her innovative approach to contemporary and digital fashion. With a strong background in women's fashion, Astrid specializes in transforming traditional design concepts into fashion-forward digital experiences. /n Astrid's work seamlessly blends the art of fashion with the latest in digital technology. Utilizing advanced 3D fashion visualization and simulation tools like Browzwear, Style3D, Midjourney and other new AI software, she brings designs to life in a virtual environment. /n Astrid is always exploring the potential of digital and phygital fashion. She is passionate about integrating augmented reality (AR) into the fashion presentation, pushing the boundaries of how designs are experienced and consumed.
