Under the creative direction of Melissa Mukuhi, KUHI DESZINS embodies innovation and boundary-pushing in the fashion industry. Melissa leverages digital technology to maximize her creative potential, embracing 3D fashion to test ideas virtually before real-world execution. She expertly utilizes advanced software like CLO, Marvelous Designer, and Z-Weave by @z-emotion, where she serves as a brand ambassador. This digital approach allows her to sample designs on real audiences, translating her visions into reality with precision.
Melissa's extensive research and study in fashion enable her to cultivate unique, original designs that reflect and critique society and the environment. By incorporating 3D fashion, she forms new alliances with diverse brands such as KUHO, known for its sophisticated aesthetics, and INZO, Krafton's upcoming life simulation game, through the CLO Virtual Fashion platform. Additionally, she assists other brands, like NIKO Africa and ONE WAY Africa, in embracing a 100% digital fashion transformation, demonstrating her commitment to advancing the fashion industry into the digital age.
